Uniformity, recognition and a clear message are essential elements for every institution. The corporate design (CD) plays a crucial role here. It defines the visual identity and image of our university and ensures that our messages are communicated in a consistent and appealing way.

Why is a unified CD so important? The answer lies in the diverse community that makes up a university. With thousands of students, faculty and staff, it is essential to establish a consistent visual identity that represents our values and goals. A well thought-out corporate design builds trust, increases credibility and strengthens the reputation both internally and externally. When developing the new corporate design for the Paderborn University, we paid special attention to the issue of low barriers, both in terms of appearance and handling. We want to ensure that our visual identity is accessible to everyone, that there are no hurdles in perception and use, and that the specifications of the CD are easy for all of us to implement.

Therefore, all university members are entitled to use the corporate design of Paderborn University to appropriately represent their work and projects related to the university. Defined guidelines and terms of use must always be observed in order to ensure the uniformity and quality of our appearance. If you have any questions, please feel free to contact us at any time.